Case Study
Wolverson Fitness is a manufacturer and supplier of premium gym equipment for home and commercial spaces. Known for their iconic wolf branding and “Join the Wolf Pack” ethos, the company has built a strong international following across the fitness community. Kubix first partnered with Wolverson Fitness to design and launch a new Shopify store with a tight deadline. Within just six weeks, the new site went live, a modern, conversion-focused Shopify store built to match the quality of Wolverson’s products and provide a foundation for future growth. Six months later, we took over the brand’s digital marketing strategy, delivering full-funnel performance campaigns across Google Ads, Meta, and SEO. Our approach focused on scaling ad spend intelligently, securing PR and review placements, and using data-led optimisation to improve traffic quality and conversion rates. The results were transformative: a 60% uplift in website traffic, a 58% increase in total sales within three months, and a 785% increase in marketing-driven revenue overall.
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Manufactured right here in the UK, Wolverson Fitness supplies high-quality fitness equipment to both home and commercial gym spaces around the world.
The Wolverson brand made a name for itself sponsoring events and cross-fit competitions up and down the country, overseen since 2005 by Managing Director Jason and his team. Branded with their iconic wolf logo, the Wolverson tagline is ‘Join the Wolf Pack’, and they now have built an extensive following in the fitness community. They sell their stock internationally as far away as China and Dubai, trading in both their own brands and multiple others with wholesale and retail options.
Quality is at the heart of everything that the Wolverson brand sells. Their custom Bison range is often used in professional strength competitions, and they work closely with influencers to demonstrate the quality of their stock. The Wolverson team were looking to update their website to cater for their latest brands, but they’d had quite a struggle until they found the Kubix team and their unique marketing journey began.
Manufactured right here in the UK, Wolverson Fitness supplies high-quality fitness equipment to both home and commercial gym spaces around the world.
The Wolverson brand made a name for itself sponsoring events and cross-fit competitions up and down the country, overseen since 2005 by Managing Director Jason and his team. Branded with their iconic wolf logo, the Wolverson tagline is ‘Join the Wolf Pack’, and they now have built an extensive following in the fitness community. They sell their stock internationally as far away as China and Dubai, trading in both their own brands and multiple others with wholesale and retail options.
Quality is at the heart of everything that the Wolverson brand sells. Their custom Bison range is often used in professional strength competitions, and they work closely with influencers to demonstrate the quality of their stock. The Wolverson team were looking to update their website to cater for their latest brands, but they’d had quite a struggle until they found the Kubix team and their unique marketing journey began.
Manufactured right here in the UK, Wolverson Fitness supplies high-quality fitness equipment to both home and commercial gym spaces around the world.
The Wolverson brand made a name for itself sponsoring events and cross-fit competitions up and down the country, overseen since 2005 by Managing Director Jason and his team. Branded with their iconic wolf logo, the Wolverson tagline is ‘Join the Wolf Pack’, and they now have built an extensive following in the fitness community. They sell their stock internationally as far away as China and Dubai, trading in both their own brands and multiple others with wholesale and retail options.
Quality is at the heart of everything that the Wolverson brand sells. Their custom Bison range is often used in professional strength competitions, and they work closely with influencers to demonstrate the quality of their stock. The Wolverson team were looking to update their website to cater for their latest brands, but they’d had quite a struggle until they found the Kubix team and their unique marketing journey began.
Manufactured right here in the UK, Wolverson Fitness supplies high-quality fitness equipment to both home and commercial gym spaces around the world.
The Wolverson brand made a name for itself sponsoring events and cross-fit competitions up and down the country, overseen since 2005 by Managing Director Jason and his team. Branded with their iconic wolf logo, the Wolverson tagline is ‘Join the Wolf Pack’, and they now have built an extensive following in the fitness community. They sell their stock internationally as far away as China and Dubai, trading in both their own brands and multiple others with wholesale and retail options.
Quality is at the heart of everything that the Wolverson brand sells. Their custom Bison range is often used in professional strength competitions, and they work closely with influencers to demonstrate the quality of their stock. The Wolverson team were looking to update their website to cater for their latest brands, but they’d had quite a struggle until they found the Kubix team and their unique marketing journey began.
Wolverson Fitness initially came to our Kubix offices with a new web development project on their hands. They’d tried working with another agency to get a fresh look for their site, but after nearly five months of waiting for some results, nothing had been done. It had been a tough time for their MD Jason. They were understandably cautious to start from scratch on the whole project, but after we’d run through the transparency in our approach to building websites, Wolverson cut ties with their old agency and stepped into the Kubix fold. Immediately, we had a lot of work to do.
Wolverson’s brand new website went live just six weeks later.
Wolverson Fitness initially came to our Kubix offices with a new web development project on their hands. They’d tried working with another agency to get a fresh look for their site, but after nearly five months of waiting for some results, nothing had been done. It had been a tough time for their MD Jason. They were understandably cautious to start from scratch on the whole project, but after we’d run through the transparency in our approach to building websites, Wolverson cut ties with their old agency and stepped into the Kubix fold. Immediately, we had a lot of work to do.
Wolverson’s brand new website went live just six weeks later.
The Results? 3X Year-on-Year Sales Growth
Wolverson Fitness initially came to our Kubix offices with a new web development project on their hands. They’d tried working with another agency to get a fresh look for their site, but after nearly five months of waiting for some results, nothing had been done. It had been a tough time for their MD Jason. They were understandably cautious to start from scratch on the whole project, but after we’d run through the transparency in our approach to building websites, Wolverson cut ties with their old agency and stepped into the Kubix fold. Immediately, we had a lot of work to do.
Wolverson’s brand new website went live just six weeks later.
Wolverson Fitness initially came to our Kubix offices with a new web development project on their hands. They’d tried working with another agency to get a fresh look for their site, but after nearly five months of waiting for some results, nothing had been done. It had been a tough time for their MD Jason. They were understandably cautious to start from scratch on the whole project, but after we’d run through the transparency in our approach to building websites, Wolverson cut ties with their old agency and stepped into the Kubix fold. Immediately, we had a lot of work to do.
Wolverson’s brand new website went live just six weeks later.
As soon as Jason and his team stepped into the Kubix offices, we saw great marketing potential for the Wolverson brand. Their website went live in our usual record time, and afterwards we maintained a great working relationship with Jason. We communicated with him that we would be able to start a marketing campaign as soon as he felt the business was ready.
Six months later, Wolverson took the plunge and handed us the marketing reigns.
As soon as Jason and his team stepped into the Kubix offices, we saw great marketing potential for the Wolverson brand. Their website went live in our usual record time, and afterwards we maintained a great working relationship with Jason. We communicated with him that we would be able to start a marketing campaign as soon as he felt the business was ready.
Six months later, Wolverson took the plunge and handed us the marketing reigns.
As soon as Jason and his team stepped into the Kubix offices, we saw great marketing potential for the Wolverson brand. Their website went live in our usual record time, and afterwards we maintained a great working relationship with Jason. We communicated with him that we would be able to start a marketing campaign as soon as he felt the business was ready.
Six months later, Wolverson took the plunge and handed us the marketing reigns.
As soon as Jason and his team stepped into the Kubix offices, we saw great marketing potential for the Wolverson brand. Their website went live in our usual record time, and afterwards we maintained a great working relationship with Jason. We communicated with him that we would be able to start a marketing campaign as soon as he felt the business was ready.
Six months later, Wolverson took the plunge and handed us the marketing reigns.
The growth potential for Wolverson was huge. Whilst they had some basic Google advertising working in the background, there were many fitness industry marketing practices that simply weren’t being used effectively. SEO outreach was one angle that the Wolverson team hadn’t considered. After browsing various UK fitness equipment articles and reviews, our Director of Marketing Matt pointed out how easy it would be to get Wolverson products featured across a variety of round-ups and blogs. The gym equipment itself was excellent; people just didn’t know about it. A few targets were set, and our marketing team got started.
Given the damaging experience that Wolverson had had with their previous agency, it was no surprise that we had to spend a while building up their levels of trust with us as their new agency. But the more we produced record-breaking results, the more freedom we had to trial new marketing strategies and the better we got to know the Wolverson staff and products. In just three months, website traffic to wolverson-fitness.co.uk had increased by 60%, and total sales matched this almost exactly at 58%. They were thrilled.
But just how did we do it? Google and social ads were quickly a top priority for our team. Prior to Kubix stepping in, the Wolverson Google ads were performing well and bringing a good return, but the brand was thinking far too small for the amount of quality stock they had to sell. We encouraged them to take the plunge and up their ad spend, and immediately the results paid off. Combined with ongoing SEO and marketing consultancy, and the Wolverson brand started going from - wait for it - strength to strength.
The growth potential for Wolverson was huge. Whilst they had some basic Google advertising working in the background, there were many fitness industry marketing practices that simply weren’t being used effectively. SEO outreach was one angle that the Wolverson team hadn’t considered. After browsing various UK fitness equipment articles and reviews, our Director of Marketing Matt pointed out how easy it would be to get Wolverson products featured across a variety of round-ups and blogs. The gym equipment itself was excellent; people just didn’t know about it. A few targets were set, and our marketing team got started.
Given the damaging experience that Wolverson had had with their previous agency, it was no surprise that we had to spend a while building up their levels of trust with us as their new agency. But the more we produced record-breaking results, the more freedom we had to trial new marketing strategies and the better we got to know the Wolverson staff and products. In just three months, website traffic to wolverson-fitness.co.uk had increased by 60%, and total sales matched this almost exactly at 58%. They were thrilled.
But just how did we do it? Google and social ads were quickly a top priority for our team. Prior to Kubix stepping in, the Wolverson Google ads were performing well and bringing a good return, but the brand was thinking far too small for the amount of quality stock they had to sell. We encouraged them to take the plunge and up their ad spend, and immediately the results paid off. Combined with ongoing SEO and marketing consultancy, and the Wolverson brand started going from - wait for it - strength to strength.
The growth potential for Wolverson was huge. Whilst they had some basic Google advertising working in the background, there were many fitness industry marketing practices that simply weren’t being used effectively. SEO outreach was one angle that the Wolverson team hadn’t considered. After browsing various UK fitness equipment articles and reviews, our Director of Marketing Matt pointed out how easy it would be to get Wolverson products featured across a variety of round-ups and blogs. The gym equipment itself was excellent; people just didn’t know about it. A few targets were set, and our marketing team got started.
Given the damaging experience that Wolverson had had with their previous agency, it was no surprise that we had to spend a while building up their levels of trust with us as their new agency. But the more we produced record-breaking results, the more freedom we had to trial new marketing strategies and the better we got to know the Wolverson staff and products. In just three months, website traffic to wolverson-fitness.co.uk had increased by 60%, and total sales matched this almost exactly at 58%. They were thrilled.
But just how did we do it? Google and social ads were quickly a top priority for our team. Prior to Kubix stepping in, the Wolverson Google ads were performing well and bringing a good return, but the brand was thinking far too small for the amount of quality stock they had to sell. We encouraged them to take the plunge and up their ad spend, and immediately the results paid off. Combined with ongoing SEO and marketing consultancy, and the Wolverson brand started going from - wait for it - strength to strength.
The growth potential for Wolverson was huge. Whilst they had some basic Google advertising working in the background, there were many fitness industry marketing practices that simply weren’t being used effectively. SEO outreach was one angle that the Wolverson team hadn’t considered. After browsing various UK fitness equipment articles and reviews, our Director of Marketing Matt pointed out how easy it would be to get Wolverson products featured across a variety of round-ups and blogs. The gym equipment itself was excellent; people just didn’t know about it. A few targets were set, and our marketing team got started.
Given the damaging experience that Wolverson had had with their previous agency, it was no surprise that we had to spend a while building up their levels of trust with us as their new agency. But the more we produced record-breaking results, the more freedom we had to trial new marketing strategies and the better we got to know the Wolverson staff and products. In just three months, website traffic to wolverson-fitness.co.uk had increased by 60%, and total sales matched this almost exactly at 58%. They were thrilled.
But just how did we do it? Google and social ads were quickly a top priority for our team. Prior to Kubix stepping in, the Wolverson Google ads were performing well and bringing a good return, but the brand was thinking far too small for the amount of quality stock they had to sell. We encouraged them to take the plunge and up their ad spend, and immediately the results paid off. Combined with ongoing SEO and marketing consultancy, and the Wolverson brand started going from - wait for it - strength to strength.
We’re very proud of our work on the Wolverson Fitness campaign, especially when the hard-hitting statistics come into play. Our favourite stat? Since we started work on the Wolverson brand, they have made 785% more revenue from marketing campaigns, which just goes to prove what can be achieved in e-commerce with a strong strategy. “Growth, growth and more growth!” was Matt’s reply when asked what was in the pipeline for the year ahead. Gradual scaling is the aim of this game, and now that both teams are working together, Wolverson Fitness is all set to have the most successful year of commerce yet.
We’re very proud of our work on the Wolverson Fitness campaign, especially when the hard-hitting statistics come into play. Our favourite stat? Since we started work on the Wolverson brand, they have made 785% more revenue from marketing campaigns, which just goes to prove what can be achieved in e-commerce with a strong strategy. “Growth, growth and more growth!” was Matt’s reply when asked what was in the pipeline for the year ahead. Gradual scaling is the aim of this game, and now that both teams are working together, Wolverson Fitness is all set to have the most successful year of commerce yet.
We’re very proud of our work on the Wolverson Fitness campaign, especially when the hard-hitting statistics come into play. Our favourite stat? Since we started work on the Wolverson brand, they have made 785% more revenue from marketing campaigns, which just goes to prove what can be achieved in e-commerce with a strong strategy. “Growth, growth and more growth!” was Matt’s reply when asked what was in the pipeline for the year ahead. Gradual scaling is the aim of this game, and now that both teams are working together, Wolverson Fitness is all set to have the most successful year of commerce yet.
We’re very proud of our work on the Wolverson Fitness campaign, especially when the hard-hitting statistics come into play. Our favourite stat? Since we started work on the Wolverson brand, they have made 785% more revenue from marketing campaigns, which just goes to prove what can be achieved in e-commerce with a strong strategy. “Growth, growth and more growth!” was Matt’s reply when asked what was in the pipeline for the year ahead. Gradual scaling is the aim of this game, and now that both teams are working together, Wolverson Fitness is all set to have the most successful year of commerce yet.
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