To move a brand forward, you first need to understand it in full. Our team takes the time to look closely at every part of your business so that the recommendations we make are informed, intentional and built for long-term growth.
From customer journeys and UX reviews to buyer personas, technology stacks and operational workflows, this is our space to learn, analyse and shape a strategy that’s right for you.
Here’s where the process starts.
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Our discovery audit begins with a detailed exploration of how your business operates. We take time to understand the systems, decisions and customer experiences that shape your performance, focusing on the areas that will have the greatest impact on your growth.
This can include placing test orders to map the full customer journey, gathering insights through surveys and conversations, analysing your market position, reviewing your tech stack and app ecosystem, and refining the structure and presentation of your products. When possible, we meet your team in person to see how your operation runs day to day.
The goal is clarity. By the end of this phase, we want a deep, confident understanding of your business so every recommendation we make is grounded in evidence and aligned to your ambitions.
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With a clear understanding of your business, we move into defining what progress should look like. Together, we set focused, meaningful objectives that reflect your ambitions and the realities of your market. These goals are structured, measurable and aligned with the areas that matter most to your long-term growth.
This stage is about clarity. We establish what needs to improve, where opportunities sit, and what outcomes will have the greatest impact. Whether the priority is strengthening performance in key markets, improving efficiency, or deepening customer engagement, each objective is shaped around delivering tangible, sustainable progress.
The result is a shared direction of travel and a set of goals that guide every decision that follows.
Once the objectives are defined, we build the pathway to achieving them. Some improvements are immediate and operational, while others call for deeper, long-term planning. Our strategy phase focuses on identifying the right moves at the right time, ensuring progress without disrupting your day-to-day operations.
This may involve refining brand positioning, strengthening communication with new or existing audiences, enhancing your email and content approach, or introducing tools and technology that support smarter, more efficient growth. Every strategic decision is rooted in insight and designed to create measurable, meaningful momentum.
The strategy sets the foundation for action, giving your business a clear plan to grow and thrive.
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With the strategy in place, we move into action. Our team works closely with yours to implement improvements and bring plans to life, addressing opportunities as they arise. We provide clear updates throughout the process, keeping progress visible and aligned with your objectives. By this stage, we aim to operate seamlessly alongside your team, fully integrated and focused on driving results that matter.
Our team have built over 300 Shopify stores. When it’s time for your Discovery Audit, we’d love to hear from you.