Case Study
Breathing life into an up-and-coming activewear brand.
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Gym goers, mountain climbers, pilates instructors and long-distance runners - the active community is always on the move - and always growing. It’s this very community that inspired the brains behind our latest project to put on their running shoes, approach our Kubix team, and take their products out into the world. Midlands-based performance and lifestyle brand XRT put the fit in fitnesswear, developing a clothing line that not only takes high fashion into account but performance and functionality too. Their activewear is made for men and women who have longevity, purpose, and endurance in mind. With a solid background in garment distribution behind them, and a vision and brand already established, the XRT team took a step away from the big boys of the industry to bring to life their own brand. Their hope? That XRT will inspire and empower the active community to achieve the best they can be.
It was our team here at Kubix who had the honour of building this exciting brand - a fresh new website was required and Shopify was their chosen platform. One look at their polished and pristine social media presence and we had a taste for what XRT was all about. After chatting with Louise and the team, we knew that we were onto a winner. Socks pulled up and running shoes at the ready, we fired the gun at the starting line.
Gym goers, mountain climbers, pilates instructors and long-distance runners - the active community is always on the move - and always growing. It’s this very community that inspired the brains behind our latest project to put on their running shoes, approach our Kubix team, and take their products out into the world. Midlands-based performance and lifestyle brand XRT put the fit in fitnesswear, developing a clothing line that not only takes high fashion into account but performance and functionality too. Their activewear is made for men and women who have longevity, purpose, and endurance in mind. With a solid background in garment distribution behind them, and a vision and brand already established, the XRT team took a step away from the big boys of the industry to bring to life their own brand. Their hope? That XRT will inspire and empower the active community to achieve the best they can be.
It was our team here at Kubix who had the honour of building this exciting brand - a fresh new website was required and Shopify was their chosen platform. One look at their polished and pristine social media presence and we had a taste for what XRT was all about. After chatting with Louise and the team, we knew that we were onto a winner. Socks pulled up and running shoes at the ready, we fired the gun at the starting line.
Gym goers, mountain climbers, pilates instructors and long-distance runners - the active community is always on the move - and always growing. It’s this very community that inspired the brains behind our latest project to put on their running shoes, approach our Kubix team, and take their products out into the world. Midlands-based performance and lifestyle brand XRT put the fit in fitnesswear, developing a clothing line that not only takes high fashion into account but performance and functionality too. Their activewear is made for men and women who have longevity, purpose, and endurance in mind. With a solid background in garment distribution behind them, and a vision and brand already established, the XRT team took a step away from the big boys of the industry to bring to life their own brand. Their hope? That XRT will inspire and empower the active community to achieve the best they can be.
It was our team here at Kubix who had the honour of building this exciting brand - a fresh new website was required and Shopify was their chosen platform. One look at their polished and pristine social media presence and we had a taste for what XRT was all about. After chatting with Louise and the team, we knew that we were onto a winner. Socks pulled up and running shoes at the ready, we fired the gun at the starting line.
Gym goers, mountain climbers, pilates instructors and long-distance runners - the active community is always on the move - and always growing. It’s this very community that inspired the brains behind our latest project to put on their running shoes, approach our Kubix team, and take their products out into the world. Midlands-based performance and lifestyle brand XRT put the fit in fitnesswear, developing a clothing line that not only takes high fashion into account but performance and functionality too. Their activewear is made for men and women who have longevity, purpose, and endurance in mind. With a solid background in garment distribution behind them, and a vision and brand already established, the XRT team took a step away from the big boys of the industry to bring to life their own brand. Their hope? That XRT will inspire and empower the active community to achieve the best they can be.
It was our team here at Kubix who had the honour of building this exciting brand - a fresh new website was required and Shopify was their chosen platform. One look at their polished and pristine social media presence and we had a taste for what XRT was all about. After chatting with Louise and the team, we knew that we were onto a winner. Socks pulled up and running shoes at the ready, we fired the gun at the starting line.
The XRT brand has a strong personality. From the clean, striking imagery to their stand-out logo and name, the only thing left to bring this brand to completion was a web store that would showcase this identity in all its glory. But with no previous website to go on and product imagery not yet finalised, our team knew this was not going to be a simple walk in the park - it was going to be a marathon.
How do you begin to design a website with no product photography to go on? This was the biggest hurdle for our design team as they got started. Working from mockups and what little they did know about the brand, our designers got to work producing a design that would enable them to easily embed the finalised product photography once it was ready for release.
High performance activewear needs a high performance website that streamlines and highlights the most important aspects of the brand. Drawing inspiration from athleisure brands - from the iconic simplicity of Nike to the powerful imagery of Under Armour - we needed the streamlined design to seamlessly collaborate with functionality and performance. We developed an image focussed product page that would shout about the style and features with large product images, feature icons and embedded product videos on autoplay. XRT wanted to be all about the look, and we knew that these product pages needed to be too.
The XRT brand has a strong personality. From the clean, striking imagery to their stand-out logo and name, the only thing left to bring this brand to completion was a web store that would showcase this identity in all its glory. But with no previous website to go on and product imagery not yet finalised, our team knew this was not going to be a simple walk in the park - it was going to be a marathon.
How do you begin to design a website with no product photography to go on? This was the biggest hurdle for our design team as they got started. Working from mockups and what little they did know about the brand, our designers got to work producing a design that would enable them to easily embed the finalised product photography once it was ready for release.
High performance activewear needs a high performance website that streamlines and highlights the most important aspects of the brand. Drawing inspiration from athleisure brands - from the iconic simplicity of Nike to the powerful imagery of Under Armour - we needed the streamlined design to seamlessly collaborate with functionality and performance. We developed an image focussed product page that would shout about the style and features with large product images, feature icons and embedded product videos on autoplay. XRT wanted to be all about the look, and we knew that these product pages needed to be too.
The Results? XRT has launched internationally and is now being worn by fitness fanatics from London to Dubai.
The XRT brand has a strong personality. From the clean, striking imagery to their stand-out logo and name, the only thing left to bring this brand to completion was a web store that would showcase this identity in all its glory. But with no previous website to go on and product imagery not yet finalised, our team knew this was not going to be a simple walk in the park - it was going to be a marathon.
How do you begin to design a website with no product photography to go on? This was the biggest hurdle for our design team as they got started. Working from mockups and what little they did know about the brand, our designers got to work producing a design that would enable them to easily embed the finalised product photography once it was ready for release.
High performance activewear needs a high performance website that streamlines and highlights the most important aspects of the brand. Drawing inspiration from athleisure brands - from the iconic simplicity of Nike to the powerful imagery of Under Armour - we needed the streamlined design to seamlessly collaborate with functionality and performance. We developed an image focussed product page that would shout about the style and features with large product images, feature icons and embedded product videos on autoplay. XRT wanted to be all about the look, and we knew that these product pages needed to be too.
The XRT brand has a strong personality. From the clean, striking imagery to their stand-out logo and name, the only thing left to bring this brand to completion was a web store that would showcase this identity in all its glory. But with no previous website to go on and product imagery not yet finalised, our team knew this was not going to be a simple walk in the park - it was going to be a marathon.
How do you begin to design a website with no product photography to go on? This was the biggest hurdle for our design team as they got started. Working from mockups and what little they did know about the brand, our designers got to work producing a design that would enable them to easily embed the finalised product photography once it was ready for release.
High performance activewear needs a high performance website that streamlines and highlights the most important aspects of the brand. Drawing inspiration from athleisure brands - from the iconic simplicity of Nike to the powerful imagery of Under Armour - we needed the streamlined design to seamlessly collaborate with functionality and performance. We developed an image focussed product page that would shout about the style and features with large product images, feature icons and embedded product videos on autoplay. XRT wanted to be all about the look, and we knew that these product pages needed to be too.
Quality. Style. Precision. The three things that this brand want to be known for are now embodied by their website. With features like Add To Cart on collection pages, product videos on autoplay and the stunning final photography, XRT is ready to take on the world. The products and photography were the gold medal at the end of this marathon and our team couldn’t be prouder.
Now they’ve launched? The sales are flooding in and customers are getting out there with XRT being seen on fitness fanatics from London to Dubai.
Feeling inspired? Jump into the XRT community and take a look at their new site for yourself.
Quality. Style. Precision. The three things that this brand want to be known for are now embodied by their website. With features like Add To Cart on collection pages, product videos on autoplay and the stunning final photography, XRT is ready to take on the world. The products and photography were the gold medal at the end of this marathon and our team couldn’t be prouder.
Now they’ve launched? The sales are flooding in and customers are getting out there with XRT being seen on fitness fanatics from London to Dubai.
Feeling inspired? Jump into the XRT community and take a look at their new site for yourself.
Quality. Style. Precision. The three things that this brand want to be known for are now embodied by their website. With features like Add To Cart on collection pages, product videos on autoplay and the stunning final photography, XRT is ready to take on the world. The products and photography were the gold medal at the end of this marathon and our team couldn’t be prouder.
Now they’ve launched? The sales are flooding in and customers are getting out there with XRT being seen on fitness fanatics from London to Dubai.
Feeling inspired? Jump into the XRT community and take a look at their new site for yourself.
Quality. Style. Precision. The three things that this brand want to be known for are now embodied by their website. With features like Add To Cart on collection pages, product videos on autoplay and the stunning final photography, XRT is ready to take on the world. The products and photography were the gold medal at the end of this marathon and our team couldn’t be prouder.
Now they’ve launched? The sales are flooding in and customers are getting out there with XRT being seen on fitness fanatics from London to Dubai.
Feeling inspired? Jump into the XRT community and take a look at their new site for yourself.
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