Case Study
An interactive new website for a homeware rebrand.
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Designing a website is a lot like designing a room. Any interior expert will know that a room can function well with the basics, but it’s the unique little details that really make a space complete. That bright statement cushion. An antique Persian rug. Curtains that bring a sense of grandeur. For interior designers, understanding the purpose of the room they’re working with is exactly what brings a design to life and what will reflect the personality of the occupier. But what about web design? This attention to detail was something we kept in mind when homeware store Cushoo got in touch about their upcoming rebrand.
Cushoo owners Robin and Lee had already made a name for themselves selling high-end cushions at affordable prices. Now they had a vision to move further into the homeware industry, adding rugs, throws, vases and more to their product offering. This new smorgasbord of home comforts called for a rebrand: a new name, a new look, and a whole new website. Enter: Rhoom. This new identity was destined to solidify them as a big name in the world of home interiors.
Robin and Lee approached our Kubix team during the process of becoming Rhoom. Their eyes were fixed on where their brand was headed, and they knew that a fresh new store was the finishing touch that would really open up the curtains and shine a light on this rebranding. Cushoo already had a home on Shopify, but their current site was too simple. They knew that there was Rhoom for more.
Designing a website is a lot like designing a room. Any interior expert will know that a room can function well with the basics, but it’s the unique little details that really make a space complete. That bright statement cushion. An antique Persian rug. Curtains that bring a sense of grandeur. For interior designers, understanding the purpose of the room they’re working with is exactly what brings a design to life and what will reflect the personality of the occupier. But what about web design? This attention to detail was something we kept in mind when homeware store Cushoo got in touch about their upcoming rebrand.
Cushoo owners Robin and Lee had already made a name for themselves selling high-end cushions at affordable prices. Now they had a vision to move further into the homeware industry, adding rugs, throws, vases and more to their product offering. This new smorgasbord of home comforts called for a rebrand: a new name, a new look, and a whole new website. Enter: Rhoom. This new identity was destined to solidify them as a big name in the world of home interiors.
Robin and Lee approached our Kubix team during the process of becoming Rhoom. Their eyes were fixed on where their brand was headed, and they knew that a fresh new store was the finishing touch that would really open up the curtains and shine a light on this rebranding. Cushoo already had a home on Shopify, but their current site was too simple. They knew that there was Rhoom for more.
Designing a website is a lot like designing a room. Any interior expert will know that a room can function well with the basics, but it’s the unique little details that really make a space complete. That bright statement cushion. An antique Persian rug. Curtains that bring a sense of grandeur. For interior designers, understanding the purpose of the room they’re working with is exactly what brings a design to life and what will reflect the personality of the occupier. But what about web design? This attention to detail was something we kept in mind when homeware store Cushoo got in touch about their upcoming rebrand.
Cushoo owners Robin and Lee had already made a name for themselves selling high-end cushions at affordable prices. Now they had a vision to move further into the homeware industry, adding rugs, throws, vases and more to their product offering. This new smorgasbord of home comforts called for a rebrand: a new name, a new look, and a whole new website. Enter: Rhoom. This new identity was destined to solidify them as a big name in the world of home interiors.
Robin and Lee approached our Kubix team during the process of becoming Rhoom. Their eyes were fixed on where their brand was headed, and they knew that a fresh new store was the finishing touch that would really open up the curtains and shine a light on this rebranding. Cushoo already had a home on Shopify, but their current site was too simple. They knew that there was Rhoom for more.
Designing a website is a lot like designing a room. Any interior expert will know that a room can function well with the basics, but it’s the unique little details that really make a space complete. That bright statement cushion. An antique Persian rug. Curtains that bring a sense of grandeur. For interior designers, understanding the purpose of the room they’re working with is exactly what brings a design to life and what will reflect the personality of the occupier. But what about web design? This attention to detail was something we kept in mind when homeware store Cushoo got in touch about their upcoming rebrand.
Cushoo owners Robin and Lee had already made a name for themselves selling high-end cushions at affordable prices. Now they had a vision to move further into the homeware industry, adding rugs, throws, vases and more to their product offering. This new smorgasbord of home comforts called for a rebrand: a new name, a new look, and a whole new website. Enter: Rhoom. This new identity was destined to solidify them as a big name in the world of home interiors.
Robin and Lee approached our Kubix team during the process of becoming Rhoom. Their eyes were fixed on where their brand was headed, and they knew that a fresh new store was the finishing touch that would really open up the curtains and shine a light on this rebranding. Cushoo already had a home on Shopify, but their current site was too simple. They knew that there was Rhoom for more.
With Cushoo stock gaining popularity on Amazon and Ebay, this new website held high hopes of drawing in more direct sales. The build would not just be a matter of streamlined design, a new logo in the header and a few new products scattered here and there - a keen eye to detail would ensure that their new site would transform their Shopify store from a back room into a ballroom. The main attraction? A product page to be proud of. With a lot of product data to be included, it needed to be both beautiful and interactive.
One of the ways we achieved this was through the variants. If a customer wanted to purchase a filled cushion rather than just the cover, they could change the selected variant, and the listed product details would automatically change too. Along with new home products, Rhoom would also be introducing their new vegan feather filling, Kapok - a soft, fluffy fibre alternative to down. This came with its own corner of the product page, with a ‘conscious’ label that led to a pop up box of information, giving customers an insight into why vegan fillings are worth that little bit more. It was these personalised touches incorporated by our development team, on the product page and throughout the rest of the theme, that would make this project one to remember.
With Cushoo stock gaining popularity on Amazon and Ebay, this new website held high hopes of drawing in more direct sales. The build would not just be a matter of streamlined design, a new logo in the header and a few new products scattered here and there - a keen eye to detail would ensure that their new site would transform their Shopify store from a back room into a ballroom. The main attraction? A product page to be proud of. With a lot of product data to be included, it needed to be both beautiful and interactive.
One of the ways we achieved this was through the variants. If a customer wanted to purchase a filled cushion rather than just the cover, they could change the selected variant, and the listed product details would automatically change too. Along with new home products, Rhoom would also be introducing their new vegan feather filling, Kapok - a soft, fluffy fibre alternative to down. This came with its own corner of the product page, with a ‘conscious’ label that led to a pop up box of information, giving customers an insight into why vegan fillings are worth that little bit more. It was these personalised touches incorporated by our development team, on the product page and throughout the rest of the theme, that would make this project one to remember.
“Kubix Media helped us to re-brand, create a whole new website, and build an innovative shopping experience for our customers. They did a fantastic job, and the end product has been praised by everyone who has seen it.” - Robin, Rhoom Co-founder
With Cushoo stock gaining popularity on Amazon and Ebay, this new website held high hopes of drawing in more direct sales. The build would not just be a matter of streamlined design, a new logo in the header and a few new products scattered here and there - a keen eye to detail would ensure that their new site would transform their Shopify store from a back room into a ballroom. The main attraction? A product page to be proud of. With a lot of product data to be included, it needed to be both beautiful and interactive.
One of the ways we achieved this was through the variants. If a customer wanted to purchase a filled cushion rather than just the cover, they could change the selected variant, and the listed product details would automatically change too. Along with new home products, Rhoom would also be introducing their new vegan feather filling, Kapok - a soft, fluffy fibre alternative to down. This came with its own corner of the product page, with a ‘conscious’ label that led to a pop up box of information, giving customers an insight into why vegan fillings are worth that little bit more. It was these personalised touches incorporated by our development team, on the product page and throughout the rest of the theme, that would make this project one to remember.
With Cushoo stock gaining popularity on Amazon and Ebay, this new website held high hopes of drawing in more direct sales. The build would not just be a matter of streamlined design, a new logo in the header and a few new products scattered here and there - a keen eye to detail would ensure that their new site would transform their Shopify store from a back room into a ballroom. The main attraction? A product page to be proud of. With a lot of product data to be included, it needed to be both beautiful and interactive.
One of the ways we achieved this was through the variants. If a customer wanted to purchase a filled cushion rather than just the cover, they could change the selected variant, and the listed product details would automatically change too. Along with new home products, Rhoom would also be introducing their new vegan feather filling, Kapok - a soft, fluffy fibre alternative to down. This came with its own corner of the product page, with a ‘conscious’ label that led to a pop up box of information, giving customers an insight into why vegan fillings are worth that little bit more. It was these personalised touches incorporated by our development team, on the product page and throughout the rest of the theme, that would make this project one to remember.
“Welcome to RHOOM.COM. You’re going to love it here.”
And we really do.
Enter Rhoom.com and you will be greeted by the earthy colour tones, geometric prints and luxury shapes by the clean lines, beautiful imagery and effortless minimalism that Robin and Lee’s designs have become synonymous for. Whether you’re choosing the sophisticated shell shapes or the bold bolster cushions, you’re able to choose from ranges that link together through their fine materials and styles. The ability to filter by colour or colour palette makes it a truly personal shopping experience.
The team are now able to put their feet up (on their very own footstools, of course) as they enjoy not only their new brand, but the new home it lives in too. As they close the door on the Cushoo chapter, we are excited to see what new doors will open up in the future for Rhoom, and we’re quite happy to make ourselves at home as we witness even more success for them.
“Welcome to RHOOM.COM. You’re going to love it here.”
And we really do.
Enter Rhoom.com and you will be greeted by the earthy colour tones, geometric prints and luxury shapes by the clean lines, beautiful imagery and effortless minimalism that Robin and Lee’s designs have become synonymous for. Whether you’re choosing the sophisticated shell shapes or the bold bolster cushions, you’re able to choose from ranges that link together through their fine materials and styles. The ability to filter by colour or colour palette makes it a truly personal shopping experience.
The team are now able to put their feet up (on their very own footstools, of course) as they enjoy not only their new brand, but the new home it lives in too. As they close the door on the Cushoo chapter, we are excited to see what new doors will open up in the future for Rhoom, and we’re quite happy to make ourselves at home as we witness even more success for them.
“Welcome to RHOOM.COM. You’re going to love it here.”
And we really do.
Enter Rhoom.com and you will be greeted by the earthy colour tones, geometric prints and luxury shapes by the clean lines, beautiful imagery and effortless minimalism that Robin and Lee’s designs have become synonymous for. Whether you’re choosing the sophisticated shell shapes or the bold bolster cushions, you’re able to choose from ranges that link together through their fine materials and styles. The ability to filter by colour or colour palette makes it a truly personal shopping experience.
The team are now able to put their feet up (on their very own footstools, of course) as they enjoy not only their new brand, but the new home it lives in too. As they close the door on the Cushoo chapter, we are excited to see what new doors will open up in the future for Rhoom, and we’re quite happy to make ourselves at home as we witness even more success for them.
“Welcome to RHOOM.COM. You’re going to love it here.”
And we really do.
Enter Rhoom.com and you will be greeted by the earthy colour tones, geometric prints and luxury shapes by the clean lines, beautiful imagery and effortless minimalism that Robin and Lee’s designs have become synonymous for. Whether you’re choosing the sophisticated shell shapes or the bold bolster cushions, you’re able to choose from ranges that link together through their fine materials and styles. The ability to filter by colour or colour palette makes it a truly personal shopping experience.
The team are now able to put their feet up (on their very own footstools, of course) as they enjoy not only their new brand, but the new home it lives in too. As they close the door on the Cushoo chapter, we are excited to see what new doors will open up in the future for Rhoom, and we’re quite happy to make ourselves at home as we witness even more success for them.
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