Case Study
A colourful Shopify build for the UK’s go-to pick ‘n’ mix brand.
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When you fall asleep, what do you dream of?
Our dreams take us to wonderful places. Places where anything is possible, and we’re not limited by our everyday reality.
But many of us wake up and instantly forget our crazy midnight ramblings or wild stories.
When entrepreneur Alex fell asleep and started dreaming back in 2019, he woke up with an idea that stayed with him long after his morning coffee. It was a business idea - and a good one at that.
In Alex’s dream, he and his sister Jess started their own business selling pick ‘n’ mix sweets to the masses. It was simple, it was scalable - and what’s more, it was doable.
One phone call was all it took. Alex and his sister Jess got together and started working on their business model, and within a month Pick Yo Mix was born. Sweet dreams - as it turned out - were simply made of sweets.
Pick Yo Mix launched with just two products: the Ultimate Mix, where customers could pick a kilogram’s worth of their own blend of 10 sweets, and the Mega Mix, a surprise kilo selection of sweets from their range. With a basic Shopify site up and running and huge supplies of popular pick ‘n’ mix sweets arriving at their door, it only took three months for sales to pick up. As their stock levels grew, Jess and Alex invested in a storage unit to ship their pick ‘n’ mix bags from, and the number of customers rose to the thousands.
When you fall asleep, what do you dream of?
Our dreams take us to wonderful places. Places where anything is possible, and we’re not limited by our everyday reality.
But many of us wake up and instantly forget our crazy midnight ramblings or wild stories.
When entrepreneur Alex fell asleep and started dreaming back in 2019, he woke up with an idea that stayed with him long after his morning coffee. It was a business idea - and a good one at that.
In Alex’s dream, he and his sister Jess started their own business selling pick ‘n’ mix sweets to the masses. It was simple, it was scalable - and what’s more, it was doable.
One phone call was all it took. Alex and his sister Jess got together and started working on their business model, and within a month Pick Yo Mix was born. Sweet dreams - as it turned out - were simply made of sweets.
Pick Yo Mix launched with just two products: the Ultimate Mix, where customers could pick a kilogram’s worth of their own blend of 10 sweets, and the Mega Mix, a surprise kilo selection of sweets from their range. With a basic Shopify site up and running and huge supplies of popular pick ‘n’ mix sweets arriving at their door, it only took three months for sales to pick up. As their stock levels grew, Jess and Alex invested in a storage unit to ship their pick ‘n’ mix bags from, and the number of customers rose to the thousands.
When you fall asleep, what do you dream of?
Our dreams take us to wonderful places. Places where anything is possible, and we’re not limited by our everyday reality.
But many of us wake up and instantly forget our crazy midnight ramblings or wild stories.
When entrepreneur Alex fell asleep and started dreaming back in 2019, he woke up with an idea that stayed with him long after his morning coffee. It was a business idea - and a good one at that.
In Alex’s dream, he and his sister Jess started their own business selling pick ‘n’ mix sweets to the masses. It was simple, it was scalable - and what’s more, it was doable.
One phone call was all it took. Alex and his sister Jess got together and started working on their business model, and within a month Pick Yo Mix was born. Sweet dreams - as it turned out - were simply made of sweets.
Pick Yo Mix launched with just two products: the Ultimate Mix, where customers could pick a kilogram’s worth of their own blend of 10 sweets, and the Mega Mix, a surprise kilo selection of sweets from their range. With a basic Shopify site up and running and huge supplies of popular pick ‘n’ mix sweets arriving at their door, it only took three months for sales to pick up. As their stock levels grew, Jess and Alex invested in a storage unit to ship their pick ‘n’ mix bags from, and the number of customers rose to the thousands.
When you fall asleep, what do you dream of?
Our dreams take us to wonderful places. Places where anything is possible, and we’re not limited by our everyday reality.
But many of us wake up and instantly forget our crazy midnight ramblings or wild stories.
When entrepreneur Alex fell asleep and started dreaming back in 2019, he woke up with an idea that stayed with him long after his morning coffee. It was a business idea - and a good one at that.
In Alex’s dream, he and his sister Jess started their own business selling pick ‘n’ mix sweets to the masses. It was simple, it was scalable - and what’s more, it was doable.
One phone call was all it took. Alex and his sister Jess got together and started working on their business model, and within a month Pick Yo Mix was born. Sweet dreams - as it turned out - were simply made of sweets.
Pick Yo Mix launched with just two products: the Ultimate Mix, where customers could pick a kilogram’s worth of their own blend of 10 sweets, and the Mega Mix, a surprise kilo selection of sweets from their range. With a basic Shopify site up and running and huge supplies of popular pick ‘n’ mix sweets arriving at their door, it only took three months for sales to pick up. As their stock levels grew, Jess and Alex invested in a storage unit to ship their pick ‘n’ mix bags from, and the number of customers rose to the thousands.
Fast forward a year, and Alex’s Pick Yo Mix confectionary dream had become a successful reality. Attributing much of their success to their upsell at the cart which offered customers the chance to get a discounted second bag of sweets, the brand already had a very loyal social following and was growing month on month. The one thing they felt was lacking was a quirky, interactive website. With Alex on the business strategy and Jess driving the brand with their marketing and visuals, they wanted to set themselves apart from industry competitors. And with sweets being, well, sweets - product diversification was limited and the competition was fierce. Instead, Pick Yo Mix wanted to ensure that their branding, tone of voice, customer journey and messaging would lead the way. Our team stepped in to bring this digital sweet shop to life.
As any Kubix member will confirm - a great website always has something that sets it apart. For Pick Yo Mix, Jess and Alex wanted this to be their product picker. Their old website - whilst producing sales - was clunky and required customers to submit their sweet orders using 10 individual dropdown menus. What they requested was a fun, interactive and intuitive way for users to add their 10 sweet to their bag. Our Projects team started by looking at other online product builders - from build-your-own makeup palettes, to toys, boxes of donuts and more. They compiled the very best product pickers into a presentation for Jess and Alex, before both parties discussed which features were needed and which weren’t. The idea that stuck? A visual bag builder, where customers could see their sweet scoops piling up in the bag as they went.
Fast forward a year, and Alex’s Pick Yo Mix confectionary dream had become a successful reality. Attributing much of their success to their upsell at the cart which offered customers the chance to get a discounted second bag of sweets, the brand already had a very loyal social following and was growing month on month. The one thing they felt was lacking was a quirky, interactive website. With Alex on the business strategy and Jess driving the brand with their marketing and visuals, they wanted to set themselves apart from industry competitors. And with sweets being, well, sweets - product diversification was limited and the competition was fierce. Instead, Pick Yo Mix wanted to ensure that their branding, tone of voice, customer journey and messaging would lead the way. Our team stepped in to bring this digital sweet shop to life.
As any Kubix member will confirm - a great website always has something that sets it apart. For Pick Yo Mix, Jess and Alex wanted this to be their product picker. Their old website - whilst producing sales - was clunky and required customers to submit their sweet orders using 10 individual dropdown menus. What they requested was a fun, interactive and intuitive way for users to add their 10 sweet to their bag. Our Projects team started by looking at other online product builders - from build-your-own makeup palettes, to toys, boxes of donuts and more. They compiled the very best product pickers into a presentation for Jess and Alex, before both parties discussed which features were needed and which weren’t. The idea that stuck? A visual bag builder, where customers could see their sweet scoops piling up in the bag as they went.
“Outstanding experience from start to finish. The team at Kubix have built us a brilliant e-comm site with better conversion rates than ever. Highly recommend - thank you all so much for your hard work!” - Alex Attinger, Founder
Fast forward a year, and Alex’s Pick Yo Mix confectionary dream had become a successful reality. Attributing much of their success to their upsell at the cart which offered customers the chance to get a discounted second bag of sweets, the brand already had a very loyal social following and was growing month on month. The one thing they felt was lacking was a quirky, interactive website. With Alex on the business strategy and Jess driving the brand with their marketing and visuals, they wanted to set themselves apart from industry competitors. And with sweets being, well, sweets - product diversification was limited and the competition was fierce. Instead, Pick Yo Mix wanted to ensure that their branding, tone of voice, customer journey and messaging would lead the way. Our team stepped in to bring this digital sweet shop to life.
As any Kubix member will confirm - a great website always has something that sets it apart. For Pick Yo Mix, Jess and Alex wanted this to be their product picker. Their old website - whilst producing sales - was clunky and required customers to submit their sweet orders using 10 individual dropdown menus. What they requested was a fun, interactive and intuitive way for users to add their 10 sweet to their bag. Our Projects team started by looking at other online product builders - from build-your-own makeup palettes, to toys, boxes of donuts and more. They compiled the very best product pickers into a presentation for Jess and Alex, before both parties discussed which features were needed and which weren’t. The idea that stuck? A visual bag builder, where customers could see their sweet scoops piling up in the bag as they went.
Fast forward a year, and Alex’s Pick Yo Mix confectionary dream had become a successful reality. Attributing much of their success to their upsell at the cart which offered customers the chance to get a discounted second bag of sweets, the brand already had a very loyal social following and was growing month on month. The one thing they felt was lacking was a quirky, interactive website. With Alex on the business strategy and Jess driving the brand with their marketing and visuals, they wanted to set themselves apart from industry competitors. And with sweets being, well, sweets - product diversification was limited and the competition was fierce. Instead, Pick Yo Mix wanted to ensure that their branding, tone of voice, customer journey and messaging would lead the way. Our team stepped in to bring this digital sweet shop to life.
As any Kubix member will confirm - a great website always has something that sets it apart. For Pick Yo Mix, Jess and Alex wanted this to be their product picker. Their old website - whilst producing sales - was clunky and required customers to submit their sweet orders using 10 individual dropdown menus. What they requested was a fun, interactive and intuitive way for users to add their 10 sweet to their bag. Our Projects team started by looking at other online product builders - from build-your-own makeup palettes, to toys, boxes of donuts and more. They compiled the very best product pickers into a presentation for Jess and Alex, before both parties discussed which features were needed and which weren’t. The idea that stuck? A visual bag builder, where customers could see their sweet scoops piling up in the bag as they went.
This concept soon passed through to the development team, who coded the product builder from scratch and made it fully customisable within the Shopify theme. Whenever Jess and Alex needed to add a new sweet to their range, they could easily upload pictures, select dietary filters and provide short descriptions. They could also remove sweets easily as and when stock levels changed, ensuring that the product picker remained future-proof and aligned with the growing sweet selection.
As the sweet industry continues to expand, so too will Pick Yo Mix and its offering. From gluten-free candies to vegan favourites, the options for this site are now endless. The next feature in the pipeline? Save Yo Mix, allowing customers to save their favourite sweet combinations for future purchases, and a subscription option for those who want regular fresh confectionery straight to their door.
This concept soon passed through to the development team, who coded the product builder from scratch and made it fully customisable within the Shopify theme. Whenever Jess and Alex needed to add a new sweet to their range, they could easily upload pictures, select dietary filters and provide short descriptions. They could also remove sweets easily as and when stock levels changed, ensuring that the product picker remained future-proof and aligned with the growing sweet selection.
As the sweet industry continues to expand, so too will Pick Yo Mix and its offering. From gluten-free candies to vegan favourites, the options for this site are now endless. The next feature in the pipeline? Save Yo Mix, allowing customers to save their favourite sweet combinations for future purchases, and a subscription option for those who want regular fresh confectionery straight to their door.
This concept soon passed through to the development team, who coded the product builder from scratch and made it fully customisable within the Shopify theme. Whenever Jess and Alex needed to add a new sweet to their range, they could easily upload pictures, select dietary filters and provide short descriptions. They could also remove sweets easily as and when stock levels changed, ensuring that the product picker remained future-proof and aligned with the growing sweet selection.
As the sweet industry continues to expand, so too will Pick Yo Mix and its offering. From gluten-free candies to vegan favourites, the options for this site are now endless. The next feature in the pipeline? Save Yo Mix, allowing customers to save their favourite sweet combinations for future purchases, and a subscription option for those who want regular fresh confectionery straight to their door.
This concept soon passed through to the development team, who coded the product builder from scratch and made it fully customisable within the Shopify theme. Whenever Jess and Alex needed to add a new sweet to their range, they could easily upload pictures, select dietary filters and provide short descriptions. They could also remove sweets easily as and when stock levels changed, ensuring that the product picker remained future-proof and aligned with the growing sweet selection.
As the sweet industry continues to expand, so too will Pick Yo Mix and its offering. From gluten-free candies to vegan favourites, the options for this site are now endless. The next feature in the pipeline? Save Yo Mix, allowing customers to save their favourite sweet combinations for future purchases, and a subscription option for those who want regular fresh confectionery straight to their door.
With Save Yo Mix still in their long-term plan, our team worked closely with Jess to bring the first version of this stunning website to life. By adding updated candy illustrations and their iconic cat mascot, the final design was clean, bold and fun. Our content team wasted no time in adding as many sweet puns as they could get away with - and with one big PR push, the website went live.
It didn’t take long to see the effects of a new site. Currently no one else in the industry has a product builder that works like this, so the Pick Yo Mix team has seen their conversion rate rise to a staggering 12% since their launch. With brilliant feedback from customers and their returning customer base expanding all the time, we’ve been thrilled to work with a team who put a lot of trust in our expertise and collaborated so well throughout the project.
With Save Yo Mix still in their long-term plan, our team worked closely with Jess to bring the first version of this stunning website to life. By adding updated candy illustrations and their iconic cat mascot, the final design was clean, bold and fun. Our content team wasted no time in adding as many sweet puns as they could get away with - and with one big PR push, the website went live.
It didn’t take long to see the effects of a new site. Currently no one else in the industry has a product builder that works like this, so the Pick Yo Mix team has seen their conversion rate rise to a staggering 12% since their launch. With brilliant feedback from customers and their returning customer base expanding all the time, we’ve been thrilled to work with a team who put a lot of trust in our expertise and collaborated so well throughout the project.
With Save Yo Mix still in their long-term plan, our team worked closely with Jess to bring the first version of this stunning website to life. By adding updated candy illustrations and their iconic cat mascot, the final design was clean, bold and fun. Our content team wasted no time in adding as many sweet puns as they could get away with - and with one big PR push, the website went live.
It didn’t take long to see the effects of a new site. Currently no one else in the industry has a product builder that works like this, so the Pick Yo Mix team has seen their conversion rate rise to a staggering 12% since their launch. With brilliant feedback from customers and their returning customer base expanding all the time, we’ve been thrilled to work with a team who put a lot of trust in our expertise and collaborated so well throughout the project.
With Save Yo Mix still in their long-term plan, our team worked closely with Jess to bring the first version of this stunning website to life. By adding updated candy illustrations and their iconic cat mascot, the final design was clean, bold and fun. Our content team wasted no time in adding as many sweet puns as they could get away with - and with one big PR push, the website went live.
It didn’t take long to see the effects of a new site. Currently no one else in the industry has a product builder that works like this, so the Pick Yo Mix team has seen their conversion rate rise to a staggering 12% since their launch. With brilliant feedback from customers and their returning customer base expanding all the time, we’ve been thrilled to work with a team who put a lot of trust in our expertise and collaborated so well throughout the project.
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