Here at Kubix Media, one of our main areas of expertise is search engine optimisation, more commonly abbreviated to SEO.
What is SEO?
Search engine optimisation can be split into two main areas; on-site and off-site.
On-site encompasses everything from making sure that your site can be easily read and understood by Google and other search engines when they find your business to ensuring that there’s plenty of engaging content and an intuitive, easy to follow architecture in place to keep users (and, by extension, Google) happy.
Off-site SEO involves earning additional kudos for your site in the areas that Google’s complex and secretive algorithm values most, namely links from other websites.
Both on-site and off-site aspects of SEO must be combined together in order to succeed in the increasingly competitive online landscape. With over 200 different ranking factors being considered by Google for every search query posed to them, it’s a delicate, hard to find balance to strike in order to be successful.
Why do you need SEO?
SEO is critical to the success of any website because, if done effectively and in a manner that doesn’t run the risk of a penalty from Google, there is no better unpaid source of new, qualified leads to your website, no matter if they’re readers interested in what you’ve got to say or potential customers.
Better yet, while SEO is a continuously shifting industry and consistent work is required in order to stay ahead of the competition, strong organic traffic numbers have the capability of supporting all your other marketing efforts from both a creative and financial point of view; there’s simply nothing better to have to fall back on.
Why chose Kubix Media for your SEO?
Due to the necessary commitment in terms of time required to give your SEO campaign enough time to realise its potential, it’s vital that you pick the right agency; repeatedly changing tactics and paths is a surefire way to hamper your efforts.
At Kubix Media, we have years of collective expertise in the SEO arena, and between our highly skilled team have overseen a variety of major SEO projects, encompassing everything from sending new websites into the stratosphere with huge increases in their organic traffic to diagnosing and rectifying Google penalty issues, bringing about a turnaround in organic traffic trends in the process.
As a team, we’ve also been responsible for some major content marketing successes; from ranking pieces of authoritative content above industry leading publications and generating tens of thousands of organic views to achieving high profile coverage on some of the biggest websites in the world, our track record speaks for itself.
We take the time to listen to your needs as a business and tailor every one of our recommendations and campaigns to your aims as a business. At Kubix, we don’t believe in problems or hurdles; we believe in solutions, and we’re confident that no matter what your ambitions are for your SEO or what is currently holding you back, we can put together the plan of action that will lead us to success together.