PPC is an important and potentially lucrative part of any digital marketing campaign, and we’ve made it one of the main focuses of Kubix Media.
WHAT IS PPC?
Pay Per Click advertising, or PPC, can take several forms and is often considered synonymous with the vast majority of online advertising options, purely as most adhere to the PPC model (i.e. that every “click” on an advert is charged). However, it is most commonly associated with search engine marketing and Google’s AdWords platform.
PPC ads can be found all over the internet, but they’re perhaps best known for sitting at the very top of most Google search engine results pages – which is good, given that it’s probably the most lucrative piece of real estate on the entire internet!
In more recent times, the definition has extended to include paid advertising on social media platforms including Facebook and Twitter, which offer superb opportunities to not just sell your products or generate leads, but to introduce huge numbers of engaged viewers to your brand.
WHY DO YOU NEED PPC?
There’s simply no better launch pad for your marketing efforts than PPC, particularly AdWords. While your business’s long term future may lie in SEO, PPC allows you to inject a burst of traffic into your website as and when you need it.
The ability to target searchers at an incredibly granular level and point them at specific pages also enables you to pick and choose only the most qualified leads to bring to your website and also helps to run tests for conversion rate optimisation purposes.
And it isn’t just sales or leads – as we mentioned earlier, the explosion in social media PPC opportunities has opened up a world of possibilities for everything from getting your content in front of a super engaged audience to helping people fall in love with your brand.
WHY CHOSE KUBIX MEDIA FOR YOUR PPC?
With the potential dividends that Pay Per Click can yield, it’s very tempting to steam right in; however, it can be an extremely costly endeavour if done incorrectly. At Kubix Media, we leverage our advanced business review frameworks as well as face to face meetings to swiftly understand your business and build PPC campaigns that are tailored to your unique needs as a business.
Once the campaign has been designed and is off and running, we monitor performance in order to ensure the best possible return on investment is achieved and any unforeseen kinks are quickly ironed out.
Our team has collectively managed hundreds of thousands of pounds in spend with Google over their years of experience in the industry. We’re on the cutting edge of all the latest developments across a range of different platforms, and we pride ourselves on finding you the latest innovative methods of leveraging PPC before other brands.
For a Birmingham-based, agency driven campaign, look no further than Kubix Media. If you like what you’ve read and want to talk to us about working together, you can contact us to arrange a meeting here.